Home » Social Marketing » Chap 3 : Perencanaan Strategis dalam Social Marketing

Chap 3 : Perencanaan Strategis dalam Social Marketing

16 October 2015

 

Langkah-langkah dalam perencanaan strategis (Kotler and lee, 2008)

1. Describe the Background, Purpose and Focus for the Planning Effort

2. Conduct a Situation Analysis

3. Select and Describe the Target Audience

4. Set Marketing Objectives and Goals (Behavior, Knowledge, Beliefs)

5. Identify Audience Barriers, Benefits and the Competition

6. Craft a Desired Positioning Statement

7.Develop a Strategic Marketing Mix (The 4Ps

 Product
 Price
 Place
 Promotion

8. Determine an Evaluation Plan

9. Establish a Campaign Budget and Find Funding

10. Outline an Implementation Plan

3. perencanaan strategis

socmkt_primer ( lee. 2012)

Social Marketing

No Comments to “Chap 3 : Perencanaan Strategis dalam Social Marketing”

Leave a Reply

(required)

(required)


CAPTCHA Image
*