Monthly Archives: September 2016

chap 2. brand architecture

15 September 2016

chap 1. Brand – definition

15 September 2016
•The brand is and has been defined in many different ways over the years, depending on the perspective from which the brand is perceived.Often that  depends on the academic background of the author/ originator of the different definitions (Dinnie, 2009:9)

1.1. Brand

chap 3. Branding

15 September 2016