Home » Strategic Branding » chap 1. Brand – definition

chap 1. Brand – definition

15 September 2016
•The brand is and has been defined in many different ways over the years, depending on the perspective from which the brand is perceived.Often that  depends on the academic background of the author/ originator of the different definitions (Dinnie, 2009:9)

1.1. Brand

Strategic Branding

No Comments to “chap 1. Brand – definition”

Leave a Reply

(required)

(required)


CAPTCHA Image
*