Strategic Branding

9. Brand Communication

13 October 2016

9.1 brand communication

9.2 Brand Touchpoints

9.3 cyber branding

6. Brand Element – Identity

13 October 2016

06. brand element or identity

5. Brand Positioning and Essence

13 October 2016

05. brand positioning

5.2 brand essence

chap 2. brand architecture

15 September 2016

chap 1. Brand – definition

15 September 2016
•The brand is and has been defined in many different ways over the years, depending on the perspective from which the brand is perceived.Often that  depends on the academic background of the author/ originator of the different definitions (Dinnie, 2009:9)

1.1. Brand

chap 3. Branding

15 September 2016

04 research

20 October 2014

 

4.1branding reseach edit

4.2 consumer response index

4.3 direct rating method

4.3 DRM versi doc

4.4 EPIC MODEL

4.5 Segmenting and targeting

4.6 Metode Riset Segmentasi

4.7 consumer insight

RPKPS strategic Branding

13 September 2014

Deskripsi / Description

This Subject focusses on any issue related to brand and how to build the brand and strategic branding. The subject also discusses several brand atributes and issues relating to branding communication. On top of branding, students are required to make an investigation/ formulation of several brand management methods/ branding.

Mata kuliah ini berfokus pada segala sesuatu tentang brand dan strategi-strategi dalam melakukan branding. Berbagai macam atribut sebuah brand berikut carauntuk mengkomunikasikannya juga akan dibahas didalam mata kuliah ini. Selain mengetahui cara membangun brand, mahasiswa juga akan melakukan investigasi/ formulasi terhadap berbagai macam metode manajemen brand  atau branding

 

Tujuan Perkuliahan / Objective of the subject

This subject is aimed at catering the students with branding strategies. Having completed the course, students will be able to formulate brand strategy for any entity.

 

Mata kuliah ini bertujuan untuk memberikan pemahaman pada mahasiswa mengenai strategi branding. Diharapkan setelah menyelesaikan mata kuliah ini mahasiswa mampu memformulasikan brand strategy untuk berbagai entitas

SAP strat branding 2014_English version

RPS strat branding 2017